Lamborghini CEO Stephan Winkelmann announced the arrival of the company’s first all-electric Urus SUV by 2029 during a press conference this week in Sant’Agata.

“In 28 and 29 we will have our first two BEVs,” Winkelmann said in Road and Track. “We will have a fourth model, so today we have three models. It will be the first to be fully a BEV car in 2028. And then in 2029 there will be the new Urus.

Details are scant, but the CEO said the company’s two battery-powered models will help the brand reduce emissions by 80% from where they are today.

In the meantime, the Lamborghini and PHEVS hybrids arrive as well as their Aventador successor – an all-new supercar known only by its codename, LB744, which we’ll see later this month. Hybrid versions of the Huracán and Urus are expected in 2024.

The brand is spending $1.8 billion over the next four years to support this revolutionary transition.

The Urus itself is doing better than anyone could have imagined, five years after its launch. Of the total 8,045 vehicles Lamborghini delivered to customers in 2022, Urus accounted for more than half, and 70% of Urus orders come from new customers who have never owned a Lamborghini. Clearly, consumers are excited about the Urus despite its $225,000 sticker.

Lamborghini’s first production series hybrid will be unveiled in just a few weeks, according to company representatives. What we do know is that it’s safe to be Lambo-beast. Its powertrain will include a naturally aspirated V-12 and three electric motors combined to generate up to 1,001 hp. Would we expect less?

This isn’t Lamborghini’s first venture into big machines, though. Some of us remember the famous 1986 LM002, aka the “Rambo Lambo”. Only 328 were made, powered by a 5.2 liter V12 engine sourced from Countach, but some also got a 7.2 liter version originally used by powerboats. Celebrities have flocked there, including Tina Turner, Sylvester Stallone, Pablo Escobar and the Sultan of Brunei. The LM002, however, did not survive, it is said, due to its high price tag and the craze for the 1992 Hummer H1.

There had also been a unique military vehicle, a prototype vehicle named “Cheetah”, in 1977. The purpose of this ride was to hopefully sell it to companies interested in the oil exploration and industry. In a bizarre move for that badge, the original Cheetah prototype had a rear-mounted Chrysler V8 engine.

But the only finished prototype was never tested by the US military, only demonstrated by its designer, Rodney Pharis. It was later sold to Teledyne Continental Motors by MTI and is apparently still in the United States.


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